1. General Provisions
This Privacy Policy governs the terms under which “SOFIA PARK” AD (“the Controller”, “we”) collects, uses, stores, and protects the personal data of users of the website:
By using the website, you agree to this policy.
The processing of personal data is carried out in accordance with:
- Regulation (EU) 2016/679 (GDPR)
- The Personal Data Protection Act
2. Data Controller
“SOFIA PARK” AD
UIC: BG175255708
Sofia 1766, Vitosha District
2 Donka Ushlinova Street
“Garitage Park” Multifunctional Complex
Office Building 3, Floor M
3. Scope of Processing
This policy applies to:
- all website visitors
- individuals who submit inquiries
- users of the interactive platform
- individuals reached through marketing campaigns
4. Categories of Personal Data
4.1 Data provided voluntarily
- Name
- Phone number
- Message content
- Interest in specific properties
4.2 Automatically collected data
- IP address
- Approximate geolocation
- Device type, OS, browser
- Website behavior
- Time spent
- Clicks and navigation
4.3 Data from platform behavior
When using functionalities such as:
- property selection
- 3D visualizations
- map and filters
data is collected regarding:
- interests
- preferences
- behavioral patterns
4.4 Data from third parties
The website uses:
- Google Analytics (GA4)
- Meta Pixel
- Google Ads
- other marketing technologies
5. Purposes of Processing
Personal data is processed for:
5.1 Main purposes
- responding to inquiries
- communication with clients
- providing property information
5.2 Analysis and optimization
- website improvement
- behavior analysis
- UX optimization
5.3 Marketing
- remarketing
- personalized advertising
- campaign analysis
6. Legal Basis
Processing is carried out on the basis of:
- consent
- pre-contractual relations
- legitimate interest
- legal obligation
7. Data Sharing
Data may be shared with:
- service providers
- CRM systems
- marketing platforms
- analytical tools
8. Data Retention
- inquiries: up to 24 months
- marketing data: until withdrawal of consent
- technical data: up to 24 months
9. Security
The following measures are applied:
- encryption (SSL)
- access control
- technical and organizational measures
10. Property Information
The content on the website:
- is for informational purposes
- does not constitute a legally binding offer
- may be changed without notice
No guarantees are made regarding:
- availability
- accuracy
- real-time updates
11. Limitation of Liability
“SOFIA PARK” AD shall not be liable for:
- user actions
- decisions made based on website information
- losses, damages, or lost profits
- technical issues or interruptions
- actions of third parties
12. Changes to the Policy
This policy may be updated at any time. The current version is published on the website.